• Together with carefully selected professionals, we have built an "A" team ready to take on any challenge related to the three services listed below. If you’d like to learn more about us and the value we will bring to your business, please don’t hesitate to contact me — let’s discuss how we can contribute to your business’s success.

  Contact

• 01. Web & Software Development

  Web development is the essential foundation of any digital product’s success. Without clean, efficient, and scalable code, even the best designs fail to deliver. My team and I focus on building robust, secure, and high-performance solutions tailored to your needs. By following best practices, thorough testing, and continuous optimization, we ensure your platform works seamlessly across devices and browsers. Our goal is to bring your vision to life with reliable, maintainable code that supports growth and outstanding user experiences.

  Order service

• 02. UX/UI Design

  UX/UI is the most important yet most neglected aspect of digital product development. Without carefully studying the user experience before starting, a website or app is set to fail—no matter how good it looks or how well it’s built. One of the biggest mistakes is assuming we are our users. My team and I don’t rely on personal logic or guesswork; instead, we take an objective approach grounded in real user research. Through user interviews, usability testing, and behavior analysis, we uncover what your audience truly needs. Only then do we design experiences that are intuitive, accessible, and effective.

  Order service

• 03. Product Positioning & Market Analysis

  Product positioning and market analysis are critical for finding your product’s place in a competitive landscape. Without deep market insights, products risk missing their target audience. My team and I base our strategies on thorough competitor research, customer profiling, and data analysis. This enables us to define clear value propositions and positioning that resonate with real market needs. Our approach ensures your product stands out, attracts the right customers, and maximizes growth potential in the marketplace.

  Order service

• 01. Digital Product & Project Manager

  Aeropuertos Argentina

  Buenos Aires, Argentina

  Mar 2025 - Present

  TOOLKIT
  Google Analytics, Figma, Canva, LookerStudio, Wordpress, WooCommerce, Miro, Microsoft Planner, Hotjar, PowerBI, WhatsApp Business API, Aeropuertos Argentina Custom tools

  Managing 3 core digital products: the official airport website, ADA WhatsApp chatbot, and online eCommerce store, focusing on UX, performance, and user satisfaction
  Partnering with Salesforce teams to launch a new eCommerce store with enhanced UX/UI and features, informed by user feedback, to attract more vendors and boost performance
  Improving ADA chatbot experience and features to drive a 30% increase in usage and satisfaction
  Enhancing the current online store UX and content to achieve 30% growth in traffic and revenue
  Upgrading website design and usability to boost engagement and feedback scores by 25%

• 02. IT Project Manager

  Zvartnots International Airport

  Yerevan, Armenia

  Sep 2024 - Present

  TOOLKIT
  Jira, Canva, Figma, Google Analytics, Miro, WordPress, PowerBI, Zvartnots Custom Platforms

  Managed enterprise software systems across 5+ departments, driving a 20% improvement in operational efficiency through streamlined processes and cross-team coordination
  Served as the primary liaison between internal stakeholders and external vendors, ensuring smooth communication, issue resolution, and timely delivery of updates
  Led product enhancements and resolved over 40+ system issues, leveraging Agile methodologies to optimize workflows and support continuous improvement

• 03. Product Manager | Product Owner

  Self-Employed

  Yerevan, Armenia

  Feb 2023 - Present

  TOOLKIT
  Trello, Miro, Figma, Notion, Canva, Google Analytics, Instagram Business, Integrations & APIs, VS Code, Python - Pandas, JavaScript, PHP Laravel, PostgreSQL, Git, GitHub

  Initiated and led the full lifecycle of a digital transformation project for Zakarian Jewellery, an Armenian jewelry brand, managing client relations, business strategy, and creative direction
  Took on multi-disciplinary roles including UX/UI design, marketing strategy, 3D product modeling, and front- end/back-end development in collaboration with a small agile team
  Conducted market research and developed brand positioning to align the e-commerce experience with luxury retail expectations
  The project was paused prior to launch due to client-side funding issues, but it provided invaluable experience in leading end-to-end digital product development across disciplines

• 04. Full Stack Developer | Product Manager

  AOByte

  Yerevan, Armenia

  May 2021 - Jul 2024

  TOOLKIT
  Jira, Google Analytics, Miro, Figma, Canva, VS Code, Python, JavaScript, React.js, Node.js, PHP Laravel, Integrations & APIs, PostgreSQL, Git, Github

  Began as a full stack developer, contributing to 4 custom web projects with end-to-end feature development using modern technologies
  Promoted to lead Banali.am, managing a 4-person team across design, development, and QA
  Oversaw the full product lifecycle - from discovery and sprint planning to delivery - resulting in a 100% on-time launch of a complex real estate rental and sales platform website
  Conducted daily syncs with the client, refined scope and priorities, and ensured milestone clarity and delivery pace that reduced turnaround time by an estimated 30%
  Played a key role in transforming early-stage requirements into a scalable digital product with strong post-launch stability and client satisfaction

• 01. University of Bolzano

  Bolzano, Italy

  Sep 2020 - May 2021

  Declaration

  Computational Data Science
  

  Master of Science

  Pursued a year of studies in Data Science and Analysis, gaining hands-on experience with tools such as Python, Pandas, machine learning, AI, and statistical methods. Discontinued the program after one year due to personal circumstances.

• 02. American University of Armenia

  Yerevan, Armenia

  Sep 2018 - May 2019

  Transcript

  Economics
  

  Master of Science

  Completed one year of studies in Economics, focusing on quantitative methods, econometrics, and micro/macro-economic theory—foundational knowledge that continues to inform my work. Later transitioned to a career in tech to align with my evolving interests.

• 03. American University of Armenia

  Yerevan, Armenia

  Sep 2014 - May 2018

  Diploma

  Computer Science
  

  Bachelor of Science

  Developed a strong foundation in programming and mathematical modeling through coursework in Portfolio Theory and Risk Management, Mathematical Modeling Applications, Computational Methods, Partial Differential Equations, Probability and Statistics, Optimization, Numerical Analysis, Algorithms, Real Analysis, Data Structures, Calculus, Linear Algebra, and Discrete Mathematics.

Thank you very much for your attention! Follow me on LinkedIn and don't forget to visit my blog I post a lot of interesting things about different product related topics.