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Building Bridges: Lessons on Software & Product Management Collaboration

04.05.25
Collaboration

One of the most overlooked challenges in modern tech teams isn’t a lack of talent or resources — it’s the friction between software development and product management. These two groups share the same goals but often speak different languages, creating silos that slow progress and breed frustration.

Over time, I've seen that strong collaboration between dev and product teams is not built on more meetings or stricter processes, but on mutual respect and shared understanding. When these two disciplines truly align, innovation accelerates and team morale skyrockets.

Understanding Each Other's World

Product managers often live in the future — roadmaps, user needs, and market trends. Developers live in the present — technical debt, architecture constraints, and real-time bugs.
Without intentional effort, these timelines clash. PMs might push for features without understanding the technical debt they create, while engineers might reject ideas because they seem impractical at first glance.
The solution? Encourage both sides to step into each other’s shoes. Let product managers attend code reviews or shadow engineers. Invite engineers to user interviews or strategy sessions. Shared context is the foundation of real alignment.

Lessons Learned

Here are a few lessons that have stood out to me after years of bridging this gap:
Transparency beats assumptions. Share the “why” behind product decisions and the “how” behind technical challenges openly.
Celebrate small wins together. Whether it's a feature launch or a major refactor, recognizing progress builds trust and motivation.
Involve engineers early. The earlier developers are included in product discussions, the better the final outcomes — both technically and strategically.

Moving Forward Together

Collaboration between software and product teams is like building a bridge — it takes time, trust, and a lot of reinforcement. But when done right, it supports the weight of ambitious ideas and daring innovation.
In the end, great products aren’t the result of individual brilliance, but of collective wisdom. The strongest teams move together, supporting and challenging each other in equal measure.

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Karen Pilosyan

Services

01
  • Together with carefully selected professionals, we have built an "A" team ready to take on any challenge related to the three services listed below. If you’d like to learn more about us and the value we will bring to your business, please don’t hesitate to contact me — let’s discuss how we can contribute to your business’s success.

  • 01. Web & Software Development

    Web development is the essential foundation of any digital product’s success. Without clean, efficient, and scalable code, even the best designs fail to deliver. My team and I focus on building robust, secure, and high-performance solutions tailored to your needs. By following best practices, thorough testing, and continuous optimization, we ensure your platform works seamlessly across devices and browsers. Our goal is to bring your vision to life with reliable, maintainable code that supports growth and outstanding user experiences.

  • 02. UX/UI Design

    UX/UI is the most important yet most neglected aspect of digital product development. Without carefully studying the user experience before starting, a website or app is set to fail—no matter how good it looks or how well it’s built. One of the biggest mistakes is assuming we are our users. My team and I don’t rely on personal logic or guesswork; instead, we take an objective approach grounded in real user research. Through user interviews, usability testing, and behavior analysis, we uncover what your audience truly needs. Only then do we design experiences that are intuitive, accessible, and effective.

  • 03. Product Positioning & Market Analysis

    Product positioning and market analysis are critical for finding your product’s place in a competitive landscape. Without deep market insights, products risk missing their target audience. My team and I base our strategies on thorough competitor research, customer profiling, and data analysis. This enables us to define clear value propositions and positioning that resonate with real market needs. Our approach ensures your product stands out, attracts the right customers, and maximizes growth potential in the marketplace.

Language

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English Bilingual
Armenian Native
Russian Advanced

Work

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  • 01. Digital Product & Project Manager

    Buenos Aires, Argentina
    Mar 2025 - Present
    TOOLKIT
    Google Analytics, Figma, Canva, LookerStudio, Wordpress, WooCommerce, Miro, Microsoft Planner, Hotjar, PowerBI, WhatsApp Business API, Aeropuertos Argentina Custom tools

    Managing 3 core digital products: the official airport website, ADA WhatsApp chatbot, and online eCommerce store, focusing on UX, performance, and user satisfaction
    Partnering with Salesforce teams to launch a new eCommerce store with enhanced UX/UI and features, informed by user feedback, to attract more vendors and boost performance
    Improving ADA chatbot experience and features to drive a 30% increase in usage and satisfaction
    Enhancing the current online store UX and content to achieve 30% growth in traffic and revenue
    Upgrading website design and usability to boost engagement and feedback scores by 25%

  • 02. IT Project Manager

    Yerevan, Armenia
    Sep 2024 - Present
    TOOLKIT
    Jira, Canva, Figma, Google Analytics, Miro, WordPress, PowerBI, Zvartnots Custom Platforms

    Managed enterprise software systems across 5+ departments, driving a 20% improvement in operational efficiency through streamlined processes and cross-team coordination
    Served as the primary liaison between internal stakeholders and external vendors, ensuring smooth communication, issue resolution, and timely delivery of updates
    Led product enhancements and resolved over 40+ system issues, leveraging Agile methodologies to optimize workflows and support continuous improvement

  • 03. Product Manager | Product Owner

    Self-Employed
    Yerevan, Armenia
    Feb 2023 - Present
    TOOLKIT
    Trello, Miro, Figma, Notion, Canva, Google Analytics, Instagram Business, Integrations & APIs, VS Code, Python - Pandas, JavaScript, PHP Laravel, PostgreSQL, Git, GitHub

    Initiated and led the full lifecycle of a digital transformation project for Zakarian Jewellery, an Armenian jewelry brand, managing client relations, business strategy, and creative direction
    Took on multi-disciplinary roles including UX/UI design, marketing strategy, 3D product modeling, and front- end/back-end development in collaboration with a small agile team
    Conducted market research and developed brand positioning to align the e-commerce experience with luxury retail expectations
    The project was paused prior to launch due to client-side funding issues, but it provided invaluable experience in leading end-to-end digital product development across disciplines

  • 04. Full Stack Developer | Product Manager

    Yerevan, Armenia
    May 2021 - Jul 2024
    TOOLKIT
    Jira, Google Analytics, Miro, Figma, Canva, VS Code, Python, JavaScript, React.js, Node.js, PHP Laravel, Integrations & APIs, PostgreSQL, Git, Github

    Began as a full stack developer, contributing to 4 custom web projects with end-to-end feature development using modern technologies
    Promoted to lead Banali.am, managing a 4-person team across design, development, and QA
    Oversaw the full product lifecycle - from discovery and sprint planning to delivery - resulting in a 100% on-time launch of a complex real estate rental and sales platform website
    Conducted daily syncs with the client, refined scope and priorities, and ensured milestone clarity and delivery pace that reduced turnaround time by an estimated 30%
    Played a key role in transforming early-stage requirements into a scalable digital product with strong post-launch stability and client satisfaction

Skills

03

Project Management

Product Management

Research & Analytics

Tools & Technologies 

Technical Proficiency

Business Strategy & Financial Planning

Interpersonal & Leadership

Education

05
  • 01. University of Bolzano

    Bolzano, Italy
    Sep 2020 - May 2021
    Declaration
    Computational Data Science
    Master of Science

    Pursued a year of studies in Data Science and Analysis, gaining hands-on experience with tools such as Python, Pandas, machine learning, AI, and statistical methods. Discontinued the program after one year due to personal circumstances.

  • 02. American University of Armenia

    Yerevan, Armenia
    Sep 2018 - May 2019
    Transcript
    Economics
    Master of Science

    Completed one year of studies in Economics, focusing on quantitative methods, econometrics, and micro/macro-economic theory—foundational knowledge that continues to inform my work. Later transitioned to a career in tech to align with my evolving interests.

  • 03. American University of Armenia

    Yerevan, Armenia
    Sep 2014 - May 2018
    Diploma
    Computer Science
    Bachelor of Science

    Developed a strong foundation in programming and mathematical modeling through coursework in Portfolio Theory and Risk Management, Mathematical Modeling Applications, Computational Methods, Partial Differential Equations, Probability and Statistics, Optimization, Numerical Analysis, Algorithms, Real Analysis, Data Structures, Calculus, Linear Algebra, and Discrete Mathematics.

Thank you very much for your attention! Follow me on LinkedIn and don't forget to visit my blog I post a lot of interesting things about different product related topics.